Within our film we wanted to incorporate typography which is relevant and keeping in with our genre. I recently started by doing some research into the use of different typography's within films of the same genre as ours (teenage British drama). Here are some examples:
The font style is simple and easy to read. The bright white color of the font contrasts against the background, making the name of the film the focus of the poster. The background is less vibrant as it uses darker colors. The dark background has connotations of secrecy and the idea of there being dark suggests fear and possible danger. The "d" in "AdULTHOOD" is not a capital letter. This mimics the style of teenage texting where it normal to play with use of capitals and gives the word "Adulthood" an irony as the typography's not grammatically right. Our film's main characters are teenagers so we could use a similar play on font style to suggest this.
The font style is rounded and the text is centered in the page. The word "Cherrybomb" is in a larger font size to reflect that this is the title of the film and the smaller text is a subheading giving "Two guys, one girl, game on." hinting at the plot of the film. Use of the color red is parallel to the heading (being the color of cherry's). It also contrasts brightly against the background and juxtaposes the stereotype of red being associated with horror movies. Another connotation of the color red is sexuality, linking with the idea of competition for a girl. It also suggests anger and is parallel to the sub heading "game on" connotative to the plot line follows a competition. How competitive are the "two guys"? Could their competitiveness lead to violence or to anger? The simple yet affective use of having a bright font against a white background can suggest many things as shown in this example.
The font style is stretched and the text is also centered within the page. The busy background draws the focus away from the text and more to the pattern of the picture. The font style appears stretched: the letters are taller rather than wider. This is parallel to the idea of hunger, as they appear thin as though the words have been starved. Also the color used is white and the background a wheaty shade of yellow making the font less bold than the two above. Perhaps this suggests weakness: the font is withered away? The subheading contrasts with the background, but doesn't give any details about the film. Our group may decide to use more subtle typography like this instead.
The use of typography in this example is completely different to the ones above. Set at an angle this font tilts the viewer drawing their attention towards the text and then drawing the eye to the pictures. Engaging them in more than just a title but a story. The image of a couple holding hands connotes ideas of romance, escape, adventure. This adds to the idea of travel suggested by "to" in the title (as if the film is about a transition). The text underneath the bold, simple font of the title is in a column format similarly to a newspaper using typography in a more contemporary, urban way. We spotted this poster as it was refreshing to see the font used at a new angle and suggested the film wasn't afraid of breaking convention. We could create a similar feel with our use of typography to give it an interesting twist by tilting or using an uncommon format with our text.
The use of typography in this photo is more girly using an aqua blue and pink color palette. Connotations of aqua blue are water, marine life, crystals and beauty. The connotation of aqua blue being water and ocean is in keeping with the title 'Fish Tank’. When we think of a fish in a tank it's visible from all angles it has nowhere to hide; being in a fish tank then connotes being trapped, confined and analyzed. The title 'Fish Tank' suggests the girl who is incorporated as part of the background of this poster (suggesting she’s the main character) feels imprisoned and possibly helpless. The use of the color aqua blue connotes to actual fish. Is this girl trapped like a fish? The font is incorporated into the picture of a girl (the main character) and appears as though its paint on the back wall juxtaposing the most of the other examples featured, which are more prominent. It's a good inspiration for how our group can use vibrant typography without having it become the central focus. We could perhaps use our main character who is also a girl as part of the background to our font. The font in this is simple and clearly defined as the letters are made from straight lines and the text does not swirl or curve. But the use of colors makes it more subtle and the pink strip overlapping the text blends the text with the background image.
