Typography & Title Ideas

I have been looking at typography of urban drama films to get an idea of what type of text is commonly seen in films of this genre. I looked at a series of film posters and paid attention to font, colour and style of the titles. This aids us in our opening as it we could hopefully make it fit its genre more and make it look like a genuine film opening. I noticed that bold fonts were common as well as the use of block colours, the overall title style is quite simplistic but stands out. Urban drama titles are often quite vibrant and clear, simple fonts are used.

Below I have chosen a few titles as examples of urban drama titles. They all demonstrate typical traits of the typography expected from urban dramas such as, bold vibrant use of colours, clear simplistic fonts, and overall they are block and bold in style.  

   

We started to think of titles for our film opening and we thought of things which relate to the context of the opening, therefore we thought of several ways to describe riots or violent action. As well as this we thought about where it is set which is London and possible titles surrounding this were abbreviations or relative words.
Here is the list of names we came up with before deciding our final title name:

• Insurgence - We liked this title idea as it represents the action of rebellion which we will be trying to convey in the opening.
• LDN - This title name was influenced by Lily Allen's album name as well as being a common abbreviation for London.
• Skyline
• Uprising
• Liots - This idea came from the idea of merging two words 'London' and 'riots' which is common in text language which would represent the youth angle our opening is showing.
• Capital
• Central - This clearly presents where in the country the violence happened most but also we have only one main protagonist that we follow in the opening so could be reflective of her as being central to the story.
• Disruption
• Moral decay
• Lawless - We often saw the violent acts of the riots not being stopped by surrounding police and so this title name hints towards as the authorities being helpless and lawless against rioters.
• Urban war
• Against the crowd
• Tagged - This title idea arose from thinking of young offenders being electronically tagged after committing offences.
• Rocks and Bottles - We thought that this was the best title name as it has a slightly abstract meaning just like urban dramas such as 'Fish Tank' and 'Albatross'. The idea of the impromptu weapons used in the riots involved in the title also helps us get across the violence behind our story line. I saw this as a sub heading in an online news article and it struck me as a good title to use for our film opening.

I created a poll from our short list of possible titles so we can see which title idea would be most successful and is popular with our audience. Rocks & Bottles was the most liked with 62% of the votes.

 

Amy F